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Direct Primary Care

Primary care that knows your family

A simple monthly membership for adults and kids. Unhurried visits, same-day or next-day appointments, and a provider you can text directly.

Ashlynn Matthews, FNP, listening to a smiling baby's heart during a visit

Does this sound familiar?

Most families come to us tired of a system that makes it hard to see their own doctor.

"I can't get an appointment for weeks."

See us the same day or next. Members get same-day or next-day appointments when you or your kids are sick.

"My visits feel rushed, and I leave with more questions."

Unhurried visits. Unlimited visits and follow-ups mean there's time to talk through what's really going on.

"I never know what a visit will cost until the bill comes."

One clear monthly price. Your membership covers your primary care, with no copays for visits.

"I can never reach my doctor when I need to."

Text your provider. Reach your provider directly by text and email, including after hours.

What your membership includes

  • Comprehensive annual physical
  • Unlimited visits and follow-ups
  • Same-day or next-day appointments
  • Direct access to your provider by text and email, including after hours
  • Well and sick visits for the whole family
  • Procedures such as wart removal, pap smears, and stitches
  • Discounted outside labs and blood tests
  • Care coordination

How membership works

  1. Share your interest

    Free

    Fill out our short interest form. We'll call you within 1–2 business days to answer questions.

  2. Enroll

    $199 one time

    Choose an individual or family membership and complete your enrollment.

  3. Meet your provider

    Included

    Start with your comprehensive annual physical, so your provider knows your history from day one.

  4. Care whenever you need it

    $99/mo individual

    Book same-day or next-day visits, or text your provider directly.

What families say

"I thought I'd save our family a little bit of money and switch to a local practice that accepted our health insurance. Well, I'm here to say it was a huge mistake! We switch back to Fiat a few months later because they actually care."
Lauren M. · Google review
"Fiat is absolutely fairly priced for the service and genuine healing they strive for."
Rachel · Google review

Ready for a doctor who knows your family?

Share your interest and we'll call you within 1–2 business days.

Save with direct primary care How a membership can save you money See real-world cost comparisons, how to pay with your HSA, and who benefits most from pairing a membership with a high-deductible plan. Read the guide →

Questions about membership

Do I still need health insurance?

Yes. Your membership covers primary care. We recommend pairing it with a health plan, often a high-deductible plan, for emergencies, hospital stays, specialists, and imaging.

Do you see kids?

Yes. Our family membership covers two adults and two kids for $200 a month, plus $25 for each additional child, up to $300 a month. Our team includes pediatric-focused nurse practitioners.

Can I use my HSA?

Yes. Starting in 2026, HSA funds can pay direct primary care fees of up to $150 a month for an individual or $300 for a family, and our memberships are priced within those limits.

How fast can I be seen?

Members get same-day or next-day appointments and can text or email their provider directly, including after hours.

What isn't included?

Your membership covers primary care. Care like specialists, imaging, hospital stays, and outside labs is billed separately, and members get discounted prices on outside labs.

Do members get discounts on other Fiat services?

Yes. Members pay $399 instead of $599 for the Women's Health Assessment and $60 instead of $120 a month for the Women's Health Membership.

Transparent, cash-based pricing. We don't bill insurance, so you always know what your care costs. We accept HSA payments.